Converge 2015 will soon be upon us, and I’m excited to share with you the practical steps we took at Northwest Nazarene University to boost our overall organic search traffic. We took a few ideas from other technology projects, advice from Converge, and a lot of creative energy to form a unique SEO strategy that’s really paid off. The most interesting part—a detail we can discuss in New Orleans—is that we were able to execute our SEO strategy without a large increase in resources. We, instead, changed many of the the ways we worked with web content and the time we devoted to it.

To learn more, come join me and Jay Kelly, of Converge Consulting, in a mid-day session all about how NNU increased its organic SEO traffic. Here are the session details:

Attracting with New & Next SEO: How NNU Increased Organic Search Traffic by 25% in One Year

Wednesday, October 21, 3:00 – 4:00pm | Esplanade Room

Zac Vineyard is the director of web development for Northwest Nazarene University and has been building websites for 12 years. He specializes in front-end web design, content management, and application development. He is also the author of Web Development with PyroCMS. He lives in Nampa, Idaho with his wife and twin girls. You can follow him on Twitter: @zvineyard.