Everyone. Okay, maybe I’m a little biased, but there really is something for everyone at Converge 2015. Last year we had assistant deans, admissions directors and marketing strategists from great schools like Syracuse Law, Columbia College, Boston University, Northwestern, University of California and more.

Are you into what’s new and next in higher education marketing? You won’t want to miss this conference! Here’s the skinny on who should be there and why.

Recruitment & Admissions Teams

First and foremost, we want you undergrad folks to know that this year’s conference focuses on inbound marketing for all of higher education. Converge 2014 was designed for adult and graduate student recruitment, and the conversations were so enlightening that we wanted to take it one step further.

Do not fear adult and grad folks – recruitment (and enrollment) is still at the heart of it all, but we don’t want anyone to miss out on Converge 2015. So we’re inviting everyone – undergraduate, graduate and adult student recruitment teams. Come one, come all.

Marketing Teams

We’re rounding up a great blend of speakers – higher education experts from the greatest schools in the country and industry heavy-hitters from companies Google, HubSpot, Moz and more  – who are doing inbound marketing right. They’ll share the amazing results of their efforts and offer guiding tips to apply to your strategies.

So bring your marketing team to Converge 2015. They’ll discover new ways to engage your various target audiences and learn about the best tools and resources available for #highered marketers.

Academic Deans, Faculty and Department Members

It’s important for you to be here, too. You know your students (our target audience) better than just about anybody. We would love to hear your perspective on the content that matters most to them and where they spend their time online.

You’re in the classrooms with them day in and day out – come share your knowledge at Converge 2015 and network with your peers in higher education. Help your recruitment and marketing teams fill those seats in your classrooms.

Anyone Who’s Into What’s New & Next in Higher Ed

Inbound marketing is a hot topic in higher education today. And for good reason – it works!

• Content marketing generates 3 times as many leads as traditional outbound marketing, but costs 62% less. (Demand Metric)
• 54% more leads are generated by inbound tactics than traditional paid marketing
• Marketers who have prioritized blogging are 13x more likely to enjoy positive ROI. (HubSpot State of Inbound, 2014)

If you love higher education marketing and you’re ready to shout it from the rooftops – you won’t want to miss Converge 2015. Connect with your fellow inbound lovers in New Orleans on October 21-22. Register today!