Wofford’s President Dr. Benjamin Dunlap Went Viral!

posted by EduGuru on February 06, 2008 in Video

Wofford College’s president, Dr. Benjamin Dunlap, was turned into an Internet sensation a few weeks ago when a video of his presentation at the TED conference from back in March 2007 was posted online on January 24th.  You can learn more about Dr. Dunlap on Wikipedia or Wofford’s President page.  Here is theoriginal Wofford press release of the speech.

The college did some great promoting of the video

  • Featured on the Wofford homepage for a week
  • Sent out mailshot to almost 7,000 alumni and news subscribers – 650 readers clicked on the links to watch the video
  • Promoted through social bookmarking (Digg, StumbleUpon, Propeller)

There is no way we could have predicted the results!  What was most surprising is that the Internet community was so receptive to a twenty minute video!  I know that content is KING and this is wonderful content, but everything I had read and analyzed had stated that online videos over five minutes loose their audience.  Well here is the video that is the exception!

I spent some time searching the Internet to see how widespread this video and Dr. Dunlap’s reputation has spread.

The video was posted to these sites

I’m sure I missed some sites, but here are some bloggers that talked about the speech and embedded the video in their post.

Finally if you have made it to the end of this post without watching the video, then I HIGHLY RECOMMEND sitting back and spending twenty minutes of your time to watch it.

You can also watch the video on any of the links above.

The content of this post is licensed: The post is released under a Creative Commons by-nc-sa 3.0 license

About the author

Kyle is the CEO & Co-Founder at nuCloud and formerly the webmaster at Wofford College. He also spent almost 4 years at HubSpot doing a range of jobs including inbound marketing consulting, sales, management, and product management.  Kyle is an active contributor in the social media spectrum. Although his background is technical, he claims to know a thing or two about marketing, but mostly that revolves around SEO, analytics, blogging, and social media. He has spoken at multiple national conferences and done countless webinars on topics ranging from e-mail marketing to social media and Web analytics. He’s definitely a fairly nice guy.

This post was written by  – who has written 274 posts on .eduGuru

EduGuru
EduGuru
February 6, 2008