Adult students go back to school for a variety of reasons. We’ve developed this tool as a resource for adult student communications. Share this infographic with your recruitment and admissions teams. Print it out. Send a group email. Encourage them to keep the 7 E’s in mind during their inquiry and applicant follow up.

• Emphasis
• Experience
• Employment
• Earnings
• Education
• Economics
• Environment

Looking for more insights on recruitment communications?

Check out our webinar recordings on Recruitment: Communication to Grow Enrollment and Retention: Communication to Assist Students to Completion. Sign up for our upcoming webinar on Authentic v. Automated Communication to discover ways you can do both.