Imagine James Cameron directing your video. Considering that he took home the Golden Globe for the 2009 blockbuster Avatar, which is the highest-grossing film of all time, it would certainly add a touch of gold to your marketing collateral.

However, college and university marketing budgets aren’t exactly what you would find at 20^th Century Fox. The good news is that you can still have “movie production quality” for your higher education videos that’s much more within reach.

Converge Consulting recently partnered with Blue Room Post – a video production company based on a movie lot in Manhattan Beach, California – to create a series of videos for the Executive MBA program at UCLA’s Anderson School of Management.

Watch the videos to learn why digital storytelling is essential for your marketing strategy.

While we can’t exactly bring you Anthony Hopkins or Robert Downey, Jr. – who have recorded at Blue Room Post’s post-production facility – we have a feeling that you’ll find some pretty amazing talent among your own students and alumni.