We have all navigated web woes, people using their site as a junk drawer, not staying on audience, elevating/expediting the wrong projects and at times a general lack of respect for our craft. How do we combat this? To date most schools have web guidelines, template constraints and possibly a loose web committee.

Enter web governance, for starters who may not know the term web governance. Simply put, web governance encompasses everything needed to manage your university’s Web presence in an efficient and orderly way. The scale or size of your website will drive the activities required to manage it and the resources needed to perform those activities. In other words, a small website requires fewer activities to manage it, which in turn requires fewer resources.

These practices are about bring a more mature approach to how we drive our web operations. These operations can span digital marketing, web development, standards compliance and content strategy. Overlaid with those we want to align our people, processes and tools to best align with your organization’s strategic goals.

Why invest in Web governance?

Simply put, Web governance is the framework that keeps a website standing. Resource management, maintenance, content development, strategy, teams, procedures, tools and, yes, budgets are all aspects of Web governance. If anyone of these things were taken away, your website would begin to slump over and perform poorly for your organization as well as your audience. Having Web governance in place ensures all current and future investments in your Web presence have a better chance of success.

On one side, you have a growing number of users, multiple platforms and aging technologies. On the other, you have ambitious enrollment goals, rising user expectations and multiple audiences to address. It can be challenging to navigate.

Web governance in higher education may look different from campus to campus, but its fundamentals remain the same. It’s the way by which you align your Web people, processes and tools.

We encourage you to join us for our webinar to get on the path to efficient Web operations. We will help you change course from battles to buy in. As well guide you around a few common roadblocks and onto the right path to aligning with your institution’s strategic goals.