I recently presented with our friend and client, Michel Frendian, at the 30th Annual NAGAP conference in Salt Lake City, UT. Michel is the Dean of Enrollment Management at Erikson Institute in Chicago. Over 125 people attended our session on Building a Digital Marketing Strategy for New & Niche Programs.

During the presentation, we covered strategies for finding right fit students through the appropriate digital channels and building brand awareness for your program. We also walked through best practices for measuring and sustaining your budget and gaining buy-in across campus for ongoing momentum.

The audience was engaged, sharing information from their experiences and asking questions throughout the session. Some key takeaways included:

• Craft a digital media mix that builds brand awareness, generates high-intent prospects and focuses on strong remarketing efforts.
• Identify the proper keywords and themes to draw the right students to your program.
• Recognize the ROI of digital and its impact on your enrollment, but don’t forget to complement your efforts with human touch-points.

Want more insights from NAGAP?

Check out the full presentation on SlideShare here.