Digital Advertising: Your Secret Recruitment Weapon

As presented at EMBAC 2016 in New Orleans, LA

Yesterday, Jay and I had the opportunity to present on digital marketing and recruitment to a room full of amazing people at the EMBAC 2016 National Conference. Great questions were asked, and in true New Orleans fashion, a Lagniappe was promised at the end of the presentation. Several of the most popular topics in our discussion focused on the three following slides:

1. The Digital Advertising Funnel

This graphic takes you through the stages of the digital advertising funnel and what specific advertising channels should be used at different phases.

2. Industry Benchmarks

Many EMBA programs want to know how they are doing in relation to the competition, what they should be budgeting for digital advertising and what the anticipated cost per inquiry should be. Below is aggregated data from the dozens of MBA programs that we work with across the country.

3. Who is Your Audience

One of the key suggestions that we provide to clients when working with them is a significant discovery process which includes research, discovery, and the formulation of personas and messaging to develop channel specific strategies. Below are examples of personas for an EMBA client the University of Missouri.

Like what you see here? Want to know more?

Check out the full EMBAC National 2016 presentation on SlideShare. Ready to implement new and next strategies to market your program? Download our Discovery Worksheet and reach out to start the conversation.