The way marketers interact with users in today’s market is evolving. To reach the right audiences at the right moment, marketers must analyze user behavior and discover new ways to reach their audiences.

Luckily this technology already exists. Here are a few innovative ways marketers can reveal actionable data about users.

Weather Targeting

By linking their AdWords account with weather software (TVTY, WeatherAds), marketers can optimize web targeting for weather-specific events. This can be useful for marketers with products or services that depend on the weather.

However, implementing software that can adapt ads to users’ desires is useful for any marketer. It gets content in front of more selectively engaged audiences.

Twitter’s Emoji-Based Targeting

With Twitter’s new emoji targeting, marketers and companies alike can now promote more relevant ads. A symbol of expression for many and “Oxford Dictionaries Word of the Year 2015,” the emoji can also help marketers discover how individuals feel and target them accordingly.

Let’s say Bill tweets an update with a hamburger emoji. Hamburger establishments can now track Bill’s post. This concept can be implemented across many different industries and platforms, and there are various ways to target users with emojis – food is just one possibility.

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Step Bounce and Attitude Tracking

Once considered to be impossible, tracking user attitudes is now being explored. One possibility is monitoring smartphone users’ behavior by analyzing their unique step signatures.

Researchers are exploring the idea of tracking our smartphones to do just that. A recent Adweek webinar, “The Irrational Path to Purchase,” explored this technology, which is in the initial stages of development. Tracking moods and monitoring the way people feel to better project advertising spend could be incredibly useful for marketers.

Income-Based Targeting on Facebook

Income-based targeting is beneficial when narrowing your audiences, which is the key to efficiently managing your advertising budget. The features provided on Facebook’s “Ads Manager” allow you to narrow down the types of individuals you want to target.

If you go to the demographics section of your ads dashboard under ‘financial,’ you can select income, net worth and liquid assets. Selecting an item from the dropdown allows you to choose a desired income or net worth range. For marketers, researching the affordability of their products is critical when determining the types of individuals they should be targeting.

Looking for more innovative ideas for your marketing campaigns? Check out our digital advertising services.