Facebook’s newest, mobile-only ad format is now available for all advertisers! With the consistent increase in mobile use, Facebook realized they needed a better format to engage mobile users-a format that doesn’t require loading the advertiser’s mobile website to learn more. Last year, Facebook began testing Canvas ads as a way to quicker engage mobile users. Today, many advertisers test out this ad format to see how it works for them.
[Tweet “Facebook’s newest, mobile-only ad format is now available for all advertisers!”]
Facebook Canvas ads allow you to tell a story and share your message more visually. With Canvas, you can create interactive ads that include video, animation, carousels, tap-and-tilt-to-view images and product catalogs. Facebook Canvas is giving smaller, more budget-conscious advertisers a way to create beautiful and engaging ads for their target audience.
[Tweet “Canvas is giving smaller, more budget-conscious advertisers a way to create engaging ads.”]
Here are great examples of creative and engaging Facebook Canvas ads:
How Can You Use Facebook Canvas Ads in Higher Ed?
- Showcase a school or program’s competitive advantages
- Sharing student and alumni success stories
- Highlighting alumni testimonials and career outcomes
- Providing an overview of program highlights
- … and more–get creative with it!
Things to Know When It Comes to Facebook Canvas :
- To create a Canvas, you need to access your Facebook page via Business Manager > Publishing Tools > Canvas
- Canvases can only be applied to ads once they are finalized. Once they are finalized, you cannot go back and edit your Canvas
- You can utilize all the same audience targeting tactics you currently use for regular Facebook ads
- Canvas ads will only be served on mobile and currently are only on the Facebook platform (no Instagram yet!)
With Facebook’s continuous evolution of their platform, ad formats and targeting tactics, we predict that we’ll see some updates to Canvas ads based on user feedback. For now, we recommend adding them to your Facebook advertising mix!
For more examples and resources, check out canvas.facebook.com.
Have questions about Facebook Canvas Ads? Don’t hesitate to reach out!
