Interactive content is becoming more prevalent in higher education advertising. It’s no secret that digital content is crucial in generating and converting leads. Staying up to date on platforms that allow you to interact with prospective students can help you engage on a more conversational level and get students to relate to your school’s brand.

[Tweet “Get the conversation started with prospective students on Facebook Live. #HigherEd”]

Facebook Live was launched last summer to public figures and has since become available to mobile users all over the world. In April, Facebook released multiple new features that make Facebook Live even more interactive during live broadcast. These features all contribute to the quick and bilateral style of social that Facebook has implemented with their video-focused feed.

I recently gave Facebook Live a try and quickly realized how useful the tool could be for recruiters looking to engage with prospective students in a new, practical way that’s mutually beneficial to students and brands.

Here are the three features I found most useful for recruiters using Facebook Live:

Real-Time Reactions

During a live broadcast, viewers can communicate directly with the video host. Viewers can also post an emoticon action (the new “wow”, “sad”, “love”, etc.) that acts as audience feedback like laughter or applause. They can comment directly during a live broadcast, which allows the host to have a real-time conversation with viewers.

Ability to Post in Groups or Events

Before going live, you’re asked to set a framework for your video: who you want viewing your video and a video description. You can choose to make the video public (the next feature on our list) or private. You can also post directly in an event or group and the video will be shared only with users who are members.

Side note: an event set to public will establish your video as available to the public.

Ability to Share on the Facebook Live Map

If you choose to set your video to public, your video will appear on the Facebook Live Map. This allows anyone from all over the world to see and interact with your live video.

[Tweet “Millennials are hungry for video content as the most active video users and consumers.”]

Millennials are hungry for video content as the most active video users and consumers. Facebook’s updated tool allows a more colloquial and interactive way to reach prospective students, which could be incredibly useful for institutions looking for more engagement.

Ready to revamp your recruitment strategy? Learn more about our digital advertising services.