Digital Advertising Strategy: IP Address Targeting
Serve display ads to your target audiences based on their IP addresses. We can serve ads to colleges, businesses, airports, conferences, neighborhoods or even specific households.- Target businesses where ideal prospects are employed.
- Target college campuses to promote graduate programs.
- Target specific households using ACT, GMAT, GRE, LSAT, MCAT and SAT lists.
Create customized messaging to engage your audience and leverage their online behaviors to create look-alike audiences for additional targeting.
Schools Using IP Address Targeting
The Naveen Jindal School of Management at University of Texas-Dallas used IP address targeting to reach executive MBA prospects at 200 top area businesses. They saw an 18 percent lift in reach and a 33 percent lift in leads for their spring prospecting campaign.
Download our helpful one-sheeter on IP Address Targeting and Geofencing.
Need help with your digital advertising strategy? We can help.
