Dear [Boss],
I would like to attend Converge 2017, an inbound marketing conference for higher education, February 21-24, 2017 in Palm Springs, California. Converge 2017 is where the best and brightest come together to revolutionize higher education. My attendance at this conference will greatly benefit [Institution].

Last year’s guest list included recruitment and marketing professionals from some of the best colleges in the country: University of Alabama, Tulane University, Penn State University and more. This conference is for anyone interested in taking marketing and recruitment efforts to the next level.

My attendance at Converge 2017 will greatly benefit [INSTITUTION] for many reasons. To name a few:

• This conference offers an engaging environment for connecting with our peers.
• There’s an incredible lineup of digital marketing experts from companies like DayChamp and Moz.
• Thought leaders from schools like University of Michigan, University of North Carolina, Bentley University and more will be there too!

Converge Consulting is offering pre- and post-conference workshops to help balance the fire hose of information with tactical, personal and immediately actionable next steps.

I’ll return to the office with innovative ideas that we can implement in our marketing efforts. More information about the Converge 2017 conference can be found on the Converge 2017 website.

Best,
[Name]