Black Friday, Cyber Monday & Giving Tuesday

#GivingTuesday (#GT) is a movement to create a national day of giving to kick off the giving season. Added to the calendar on the Tuesday following Thanksgiving, this is the second annual #GivingTuesday on record and will be celebrated December 3, 2013.

#GivingTuesday has a wonderful mission. It is a campaign to create a national day of giving at the start of the annual holiday season. It celebrates and encourages charitable activities that support non-profit organizations. Last year, 2,500 recognize. #GivingTuesday partners represented all 50 states of the United States. The collective efforts of partners, donors and advocates helped fuel a marked increase in charitable giving on #GivingTuesday. Over $10 million in online donations on 11/27/12 – a 53% increase when compared to the Tuesday after Thanksgiving the previous year.

Our partners at The Jones School of Business at Rice University are making it a part of their alumni donor communications. It is a great mission and a wonderful cause. For more information and to see how you can participate, visit their site at givingtuesday.org.

All of us at Converge Consulting wish you and your families a Happy Thanksgiving!

Jay Kelly
Jay Kelly
November 27, 2013