As you wind down for the year and think about new beginnings and resolutions for the year ahead…what pops into your mind?

I’ll leave the personal goals up to you…but one professional goal that I would encourage your digital team to consider is creating Academic Program Pages and Content that amaze!

Why you ask?

It is the first place that graduate, adult, undergraduate students go to learn about your institution.  2014 is the year of getting your digital presence up to snuff starting with telling the story of why “xx” program at your institution is amazing.  Good content will also generate amazing traffic to your website and tell your story in a truly compelling way.

5 tips for creating Amazing Academic Program Pages:

1. Preview– Allows the student to experience the program prior to visiting campus.

2. Differentiate– Show what makes your University’s academic programs stand out from the competition.

3. Show Outcomes– Show prospective students what life after college looks like and ROI for the degree.

4. Remember Brand– Reinforce your brand messaging in a specific way that is meaningful to the student.

5. Optimize– Consider SEO when creating your pages so that you too can make it to #1 in Google.

Follow these tips in 2014 to tell the complete story of your amazing academic programs online!

Need some help? Get in touch!