There certainly are a number of partners to choose from. A very large number in fact! At Converge Consulting, we have the pleasure of working with a number of colleges and universities around the country helping them with their SEM campaigns. We believe it is a great strategy to combine a well thought out and executed SEM campaign to compliment your SEO efforts. We also know that the “business” of higher education is a unique one and a deep understanding in Higher Education is invaluable when it comes to maximizing your SEM ad dollars.
We often are asked the question; Why Converge? What makes you unique from some other SEM providers?
Great question! Below are some capabilities to look for when choosing a partner and what we believe sets us apart from some other providers.
Laser-like focus on conversions
At Converge, we have a fanatical focus on conversions. We utilize our data and best practices to design campaigns that bring your school qualified prospects. We also make sure to utilize our tools to crunch your account’s historical data and optimize as we go for continued increases in campaign performance. In addition to managing your campaign, we make recommendations on your landing pages to help promote the conversion process– we can even build and host landing pages for you! Our expertise in higher education allows us to draw on those specific examples to help find the correct potential students that match exactly to the programs you are focusing on.
Certified Pros
Make sure your partner is certified in Google Adwords. At Converge, we have a team of Google AdWords certified professionals who also have experience using other digital marketing channels such as LinkedIn, Facebook and YouTube.
Reach
Size does matter and we have the capability to reach 98% of the internet. However, it’s most important to be where your prospects are. We connect with clients to determine their student persona in order to make sure we are as targeted as possible.
Retargeting
Retargeting is a great way to “double down” on those who have expressed interested in your school. We can make sure that your leads don’t fall through the cracks, and also develop exciting strategies to move them further down your admissions funnel.
Multichannel Approach
Your SEM campaign should be one important piece of your multi-channel marketing efforts. At Converge, we look at the entire picture and to ensure all of the pieces are working to achieve one goal.
Reporting
Not only do we use Conversion Tracking reporting in Google AdWords, we also use Google Analytics data to determine the quality of leads. Google Analytics data can tell a story. We analyze the user’s time spent on a page, the steps they took after getting to your landing page and more. This information can be extremely helpful in determining what is working and just as importantly what needs optimizing. We monitor this data constantly and report on key findings.
Bottom line, there are a lot SEM Companies out there, but most don’t understand the higher education industry. At Converge, we have the expertise in both higher education and Search Engine Marketing to help achieve your goals.
