Are you interested in running display ads to promote your institution or degree offerings? Struggling to find the time and resources to design ads? Google’s most recent display product, responsive display ads, might solve your problem.

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Advertisers can now create engaging display ads to fit virtually any available ad inventory on the Google Display Network. You simply provide a few basic assets, including a short headline (25 characters), long headline (90 characters), image, logo and URL.

This update can save budget-conscious advertisers a substantial amount of time and money. Instead of tasking a designer with creating the full range of specs accepted by the Google Display Network, advertisers can now submit their desired copy and images. AdWords uses your text and image assets to create professional-quality display ads. What once required multiple hours of design time can now be set up in minutes.

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If your institution has been interested in display advertising but hasn’t had the time or budget for professionally designed ads, this is a solution to consider. The update allows institutions who rely on the most common ad specs – 728×90 leaderboard or 300×250 rectangle – to drastically expand their reach.

Learn more about Google’s recent updates. Register for our upcoming webinar, where Hayley Warack, Vice President of Digital Strategy at Converge, and Becky Bush, Agency Development Manager at Google, recap the biggest updates from the Google Performance Summit.