Social media is one of the most powerful tools in a marketer’s toolbox. However, to keep up with all of the existing channels and the new ones popping up every day, we sometimes need a little help.

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This is where automated social media comes in. Let’s take a look at some tools that can help streamline the process when you can’t stay glued to your computer 24/7:

Edgar 

Edgar is a social media scheduling tool that allows you to create social queues that cycle on a loop. You can re-share evergreen content and increase reach while promoting your content to a wider audience. Edgar also helps you sort your content into categories, creating libraries for your sharing queues. Once you have content added to each of your categories, you can go through the built-in calendar and choose which categories will fire on what days, giving you the ability to micromanage your posting schedule while Edgar does most of the work.

Buffer

Similar to Edgar, Buffer is a scheduling tool. However, it’s built exclusively for social media. In Buffer, you can add posts to a queue that follows a set schedule to ensure each post fires at the right time. Within Buffer, there’s a built-in function that crawls through your followers and finds the times they’re online. You can adjust your queue to fire at the exact moments when your audience is most active.

IFTTT

IFTTT is one of the biggest names in Internet automation. Its reach extends far beyond social media, connecting 255 channels with ‘If This, Then That’ statements. You can set up reactionary automation, which is great for setting up automated responses, cross posting content and monitoring various trends online.

Canva

If hiring a graphic designer isn’t in your budget, Canva is a great tool to incorporate high-quality graphics and visuals into your social media posting schedule. Studies show that posts with images get 94 percent more views than posts without images. Canva takes the process of visualizing information and simplifies it into one easy app.

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Brand24

Want to know what people are saying about you? How about your competitors? Brand24 is a suite of social listening tools that track and monitor social mentions. On top of tracking mentions, Brand24 includes tools that provide insight into whether mentions have been positive or negative. It gives you a score based on your social influence and provides analytics based on this information so you can monitor your brand and gauge interest while making informed decisions about your social media strategy.

Ready to improve your social media presence? Contact our Content Strategy Team!