Converge Consulting is focused on what’s new and next in higher education marketing. One of the ways we stay ahead of the curve is by constantly seeking ways to bring new strategies and ideas to our clients, often focusing on strategies proven to work in the corporate world. We package these strategies into arrows for your higher ed marketing quiver. Many of these ideas and principles can be viewed through the higher ed paradigm and applied to help you stay ahead of the competition. An integral part of being at the forefront of our industry is attending industry conferences. Still, with the sheer number of conferences and trade shows each year, it’s easy to get overwhelmed and difficult to choose which to attend. We can help with that. Listed below are the five conferences we plan to go to this year! Check them out:
1. The DRIVE Conference
Location: Bellevue, WA | Dates: May 17-18, 2016
Why Attend: The DRIVE Conference is the preeminent event for higher ed professionals aiming to be subject matter experts on analytics, modeling, visualization and beyond. Come to Bellevue and let DRIVE introduce you to a global perspective on best-in-class content engaging both the non-profit and higher ed industry.
2. Next List Business Conference, Wired Magazine
Location: Spring Studios, New York City | Dates: June 16, 2016
Why Attend: Wired Magazine consistently sits on the cutting edge of what’s new and next. Their conference includes a cross-pollination of approaches and solutions and their continued success earns them designations as a top spot to meet influencers and innovators. The event is designed to introduce you to creative, technical and social visionaries.
3. SMX Advanced
Location: Seattle, WA | Dates: June 22-23, 2016
Why Attend: Search engine marketing has never been more important-or more complex. Learn what you need to know to future proof your SEO strategies and optimize for Google’s every changing algorithms. For the advanced search engine marketer, SMX Advanced is an opportunity to engage with folks who speak your native language.
4. Education Connect, LinkedIn Conference
Location: New York, NY | Dates: September 2016
Why Attend: LinkedIn is making major moves with their focus on the higher ed vertical. Alongside their innovations comes major opportunity. As they introduce new applications into higher education and refocus their efforts on training and education, take time to learn what is new at LinkedIn. How can you leverage LinkedIn for the future at your institution? The Education Connect Conference helps you answer that question.
5. Converge 2017
Location: Palm Springs, CA | Dates: February 21-23, 2017
Why Attend: Take what’s new and next and view it through a higher ed lens. Listen to industry experts on all things inbound from digital strategy, SEO, content and website development. Learn how you can use these ideas to impact your recruitment in meaningful ways. Converge 2017 includes a key note featuring Jia Jiang, world-renowned change expert, and higher ed leaders from across the US.
We look forward to attending these conferences and sharing our ideas about what is new and next while learning what other industry experts have to say. We’ll see you there!
