Digital Advertising Strategy: Geofencing
Influence mobile users in the specific locations they visit – high schools, community colleges, campus events and more. We create a virtual boundary and can reach users within 30 feet of any location.
- Target high schools to spread awareness and encourage campus visits.
- Target community colleges to promote transfer opportunities.
- Target students on campus to boost attendance at events
We can focus on any high school or college in the United States, giving us the ability to create specific strategies and messaging to engage your audience.
Schools Using Geofencing
With a target of 16 community colleges and high schools, Friends University added geofencing as an undergraduate prospecting tactic in the spring of 2016. Within three months, our geofencing efforts drove a 50 percent higher engagement rate than average when compared to our overall prospecting efforts.
