Ever visited a blog that just seems to get you? Whether it’s how to solve a pesky tech issue, pick out the perfect Mother’s Day gift or what to wear now that festival season is upon us, the blog is always delivering relevant, interesting and engaging posts. How do they do that?

If you peel back the layers of this magical blog you’ll find some basic strategies that are, luckily, quite easy to copy. Our Content Strategy Starter Kit provides four basic tools to streamline your efforts.

Here’s what’s included:

Editorial Calendar

Start with a strategic session to build out your editorial calendar. Identify key players on your content team, assign tasks and streamline publishing with this tool.

Blog Content Template

Make sure each post is consistently excellent with a blog content template that maps to the various template types in your CMS.

Message Matrix

This high-level strategy document is the perfect way to kick start your copy development efforts. Sit down with your team and outline the key messages that your content needs to convey.

User Persona

Your content should deliver the right message to the right audience at the right time. Identify your target audiences and develop user personas to benchmark communications.

Download the kit here.