snack-a-ble con-tent

noun

1. Content made for easy, on-the-go consumption; similar to applesauce squeeze pouches and chocolate covered raisins

“My audience is hungry for snackable content”

Looking for a way to combat information overload? Create bite-sized pieces of content your audience can easily chew on and digest –Vines, snaps, infographics, memes, Instagrams and Tweets are just a few examples of snackable content.

sto-ry-tell-ing

noun

1. A unique and compelling way to own your small classes, engaging faculty and hands-on learning experiences; campfire optional

“Oberlin College does a great job of storytelling on their website.”

Great stories are relatable. To tell a great story, you need to know your audiences and what they care about. User personas are a great tool for uncovering this information and crafting a story your audience actually wants to hear. Dig deep into what makes you unique.

nat-ive con-tent

noun

1. A pay-to-play form of advertising that matches the platform on which it’s displayed like a stealthy chameleon

“Though native content gets 10 times more engagement, 54 percent of readers don’t trust sponsored content.”

According to Business Insider, marketers will spend $7.9 billion on native advertising by 2018. Despite consumers’ mixed feelings on the topic, advertisers agree that successful native content must be relevant to its surrounding content. If you want to execute a successful native ad campaign, make sure you’re creating relevant content for your users.

con-tent am-pli-fi-ca-tion

noun

1. A way to help your content reach more users; includes paid media, owned media and earned media

“Ever heard of the tree that fell in the forest with no one around to hear it? That’s your content without a content amplification strategy.”

Content doesn’t promote itself. Even institutions with a massive following of users need a content amplification strategy to make sure their content is reaching the right eyeballs. Start out by identifying your KPIs – do you want more engagement? More qualified applicants? Then begin outlining your strategy.

Now that you’ve added some content buzzwords to your vocabulary, what’s next? We’d love to help you create great content. Check out our content strategy page or send me a note and let me know how we can help.