Thank you for having Coffee with Converge – An exhilarating and highly caffeinated taste of digital marketing. Today we are joined by Krista Seiden, a Google Analytics advocate.

Here are a few of the questions we asked Krista:

• What are the top 3 features of Google Analytics that people don’t take advantage of and should be?

• How are you seeing Google Tag Manager help in large, complex analytics set ups like in higher education?

• Do you have any suggestions on how to set up accounts, properties and views for higher education?

Google Analytics isn’t simple, but you wouldn’t want it to be. To get valuable information to inform decisions, you have to drill deep into how visitors interact with your website. Use this information to design effective marketing campaigns and content tailored to your audiences.

Thanks for listening to our first ever Coffee with Converge podcast. Join us next month when we chat all things web design.