Converge Consulting’s MVRs (Most Valuable Resources) on Google Analytics

After spending more than five years working with colleges and universities across the U.S. to implement Google Analytics, we’ve learned that while we’d like to think our digital strategists can set up analytics tracking in their sleep, the world of Google Analytics is always evolving. It’s one of the reasons we’re pioneers of what’s new and next — so we can keep our clients informed of industry trends and best practices.

Ready to boost your Google Analytics IQ? Check out this list of valuable resources.

Event Tracking in Google Analytics Using jQuery in 6 Steps by Laura Turner of Lehigh University

Laura Turner shares a step-by-step guide to using jQuery event tracking in Google Analytics. When Laura wanted to better understand who was interacting with specific elements on the Lehigh website, Converge helped to find a solution using jQuery.

Views: 4,253

FAC: Subdomains with Google Analytics Set Up

Subdomains can make or break your Google Analytics set up. In this FAC, Becky Vardaman, VP of Strategy at Converge shares the in’s and out’s of subdomains and why they are important and can impact your Google Analytics. Subdomains are one of the biggest challenges to quality Google Analytics data and higher ed is notorious for having many of them.

Views: 1,656

Blog: Tracking Campaigns with Google Analytics

Are you trying to prove the ROI of a recent campaign? Do you need to be able to segment the traffic coming from your different marketing initiatives? Google Analytics can be a powerful tool for doing both of these things and so much more. But, where do you start?

Webinar: Google Analytics – Top 5 Things to Know

In this one-hour webinar, Converge explores the top five things to know about how Google Analytics can help improve your website – and where to start.

Webinar: Why and How to Switch to Universal Analytics

A great primer to understanding all things Universal, Becky shared why and how the transition to Universal Analytics is important.

“During the redesign of our flagship website, Converge helped us understand how users engage with our site using Google Tag Manager and Auto-Event Tagging,” said Mark Welch, Director of Information Technology for the University of Notre Dame Alumni Association. “In the past, our analysis was founded on basic questions such as ‘Which pages?’ and ‘How long?’ Now we have real visibility into visitor behavior and engagement.”

“Converge helped us transition smoothly to Universal Analytics,” said Barbara Emshwiller, Director of Web Communications and Strategy at American. “They set up goals site wide and implemented them through Google Tag Manager using Auto-Event Tags. It’s such a relief to have accurate data.”

For a complete list of our favorite Google Analytics resources, visit:www.convergeconsulting.org/ama