A few weeks ago, I wrote the blog, What Does Moz’s New SEO Study Mean for Higher Education. We had a great response to it (it seems many of you are as excited about this new study as I am!) and we decided to do a webinar on the same topic.
We partnered with Hannon Hill to put together the webinar and it’s available online in it’s entirety.
In the webinar I covered:
- The 2015 Search Engine Ranking Factors and the mystery of algorithms
- One of the key findings: focus less on keywords and more on user intend (a question-based approach to SEO and content creation)
- The importance of inbound links and best practices for link building
- How social sharing and engagement affect your SEO
- Which analytics data to track
- The characteristics of quality content
- Considerations for mobile
Take a look and let us know what you think!
