Dear [Boss],

I would like to attend Converge 2015, an inbound marketing conference for higher education, October 21-22 in New Orleans. Converge 2015 is an inbound marketing conference where the best and brightest come together to revolutionize higher education.

Last year’s guest list included recruitment and marketing professionals from some of the best colleges in the country: Boston University, NYU, Texas A&M, Villanova University and more. This conference is for anyone interested in taking marketing and recruitment efforts to the next level.

My attendance at Converge 2015 will greatly benefit [INSTITUTION] for many reasons. To name a few:

• This conference offers an engaging environment for connecting with our peers.
• There’s an incredible lineup of digital marketing experts from companies like HubSpot, Google, Moz and Distilled.
• Thought leaders from schools like American University, Penn State, University of Missouri and more will be there too!
• Converge Consulting is offering post-conference workshops to help balance the fire hose of information with tactical, personal and immediately actionable next steps.

I’ll return to the office with innovative ideas that we can implement in our marketing efforts. More information about the Converge 2015 conference can be found on the Converge 2015 website.

Best,
[Name]