Content Amplification on LinkedIn

Back in the day, LinkedIn was mainly for recruiters who wanted to view virtual resumes, trolling to see who might be a good fit for their open positions. Sure, some of this still happens. But LinkedIn has also become a mega source for content amplification.

Over the past four years, LinkedIn has become my go-to resource for sharing content I think is relevant and important. I publish my own content for interested followers and use LinkedIn to connect and learn.

Outside of the 20 daily e-newsletters I receive, LinkedIn is my favorite virtual repository because I can see what my colleagues and friends are reading and sharing. It is my go-to source for trusted content outside of HuffPo and Inc.

My favorite feature on LinkedIn is LinkedIn Publisher. Why? I can add to the conversation, share back and amplify content I think is important. This is incredibly easy to do through the publishing feature.

What is LinkedIn Publisher?

The goal of LinkedIn Publisher was to find a way to unlock the incredible insights stuck in the brains and cubicles of professionals. LinkedIn wanted to make it easy for ideas and lessons to quickly spark conversations and break through silos, companies, industries, even countries. The company wanted to turn insight into impactful conversations.

This week, LinkedIn met a milestone: 1 million professionals have now written a post using LinkedIn Publisher. They’ve used the platform to discuss the future of work, the state of their industries, what companies are getting it right (and wrong), and how the professional world can become a better place. And guess what – higher ed is one of the top content-demanding industries.

More than 1 million unique writers publish upwards of 130,000 posts a week on LinkedIn. About 45 percent of readers are in the upper ranks of their industries as managers, VPs and CEOs. The top content-demanding industries are tech, financial services and higher education. The average post now reaches professionals in 21 industries and 9 countries.

The best part about LinkedIn: the data and reporting. For analytics nerds like us, this is the real deal. We get to see the popularity of our content and what people we reached. Most importantly, we can tell what our audience finds interesting. I even get a weekly email update on my latest stats:

Check out how to become a publisher on LinkedIn. Then go create content people want to read and measure the success of your work. It will be worth your time.