Every week, we receive resumes, cover letters and LinkedIn requests from individuals looking for jobs. If we offered advice to those talented people in search of new pursuits, we’d recommend the following: figure out what skills are most important to the position you’re interested in and prove you can do these things. Even if you don’t currently have the know-how, you can learn.

On most resumes and cover letters, employers are looking for a few skills that differentiate applicants from the traditional marketing crowd. These skills might not be part of your everyday position, but they demonstrate your ability to grasp key concepts needed to work in the digital world.

These four skills add to your job experience and the value you provide to your organization:

Update a Web Page from a CMS – Have you ever used a CMS to update your company’s website or your own website? If not, visit WordPress and set up a site. Being able to make updates to content and understand popular CMS options in your industry automatically brings more skills and knowledge to the table.

Create an AdWords Account – Most digital advertising channels function similarly to AdWords. By knowing how to create a basic account and understanding what information is needed to target your audience, you’ll be able to speak more fluently in an interview and become familiar with the basics of digital advertising.

Set Up a Goal in Google Analytics – Google Analytics is installed on most websites today. It’s the universal language of measurement and most marketers’ starting point for understanding patterns of behavior online. Knowing how to set up a goal in Google Analytics is essential to determining how to identify and capture KPIs and speak knowledgeably about measurement. Once you have a goal set up, the next step is to pull together a dashboard. This critical skill will enhance your ability to address the all-popular topic of measurement.

Get Inbound Certified – Inbound marketing is here to stay. The philosophy of using a magnet instead of a sledgehammer to attract audiences to your products and services is essential. Google ‘inbound marketing,’ and we bet HubSpot will show up at the top of your search. Watch videos, read some blogs, and be able to explain inbound marketing in your own words. Once you have a general understanding of inbound, make yourself more marketable by getting your HubSpot Inbound Marketing Certification.

Today’s world is about speed, skills, knowledge and being able to answer questions.  By gaining these four skills, you’ll have a better chance of getting the gig you want and provide more value to your organization.