If you’ve ever been to a fantastic professional conference, you may have experienced the feeling. You spent the last several days trying to simultaneously absorb amazing new ideas, translate those ideas to your own experiences and meet (and be reasonably social) with some amazing new contacts. That can leave you feeling exhilarated, excited and ready to take on some major changes at your institution. And you’re probably out of business cards.

It might also leave you feeling just a tad overwhelmed, and I want you to know that it is 100% normal. We’ve all been there! I know that I’ve learned a ton if I’m boarding the flight home and not quite sure where to start first. I also know that once I get back into the office, it becomes much more difficult to dig in and make time to digest and process some of the things that I’ve learned. At Converge 2015, we’re trying to give you another option.

The workshops on Friday, October 23^rd are designed to help you balance the fire hose of information with some more hands-on, small group training. The idea is that by the time you return your seat to the full and upright position, you’ll not only be fired up and ready to make changes, but have some tactical, personal and immediately actionable next steps.

Whether you’re interested in measuring data with Google Analytics, setting up an advertising campaign on Bing or writing for the web, there’s a workshop for every member of your team. We hope you’ll join us!

Digital Advertising Workshop

Join Hayley and Jay for this interactive workshop on doing digital advertising right in #highered. You’ll explore omnichannel advertising campaigns and learn the pros and cons of platforms like Google Display Network, Yahoo Bing Network, Facebook Ads, Twitter Ads and LinkedIn Advertising.

Google Analytics Workshop

Explore the ins and out of Google Analytics with our Google Analytics Certified strategists, Ryan and Gina. This primer covers enterprise level measurement through analytics and common pitfalls seen in higher education.

Writing for the Web Workshop

Discover tips, tricks and tools for content strategy. Join our Inbound Certified strategists, Megan and Amanda, for this workshop on all things content. You’ll leave with a user persona, a communication flow and a strategic inbound marketing plan for your institution.

Recruitment Bootcamp

Discover the dos and don’ts of adult student recruitment. Sign up for recruitment bootcamp with our long-time friend, Dr. Brenda Harms of Harms Consulting! You’ll leave this workshop with a baseline for communications and action items to improve current strategies.

Register now for an intensive workshop on the Converge 2015 website.