Content marketing has become an integral part of inbound marketing.

We expect A LOT out of our content, so it better be good. The million-dollar question:

How do we create good content that is

• Strategic
• Consistent
• Relevant
• Optimized
• Scalable
• Essentially…. well, Good

Content Strategy is born!

We created this tool as a resource for developing a content strategy that works. Share this infographic with your marketing and content teams. Print it out. Send a group email. Encourage them to keep content strategy in mind.

Interested in learning more about content strategy? Check out this blog about The Benefits of COPE and its Implementation.