The Enrollment Journey: How to Engage with Potential Students

When a student makes the decision to enroll in a college or university they are changing the course of their life. It will have an impact on their career, the lifelong friends they make and in some cases the colors they bleed.

With such a major decision to make at a young age, it’s vital that your institution is engaging with potential students throughout the enrollment journey.

The enrollment journey starts with the awareness stage. This is the stage of discovery. Your potential students will become aware of your University by direct mail, blogging, social media interaction, and word of mouth.

Once a potential student is aware of your university they then move to the consideration stage. The consideration stage is where you need to do the most work. Make sure your potential student is getting emails from your University about campus life, athletics, culture, and student aid and affordability.

When working with potential students who are about to make a major life and financial investment your content needs to be as simple and easy to understand as possible. At Converge we create content and infographics showing your potential students the path to enrollment that outlines tough decisions in an easy to comprehend context.

Once they have all of the information they need at their fingertips they then move on to the decision making stage. At this point you can introduce content like case studies, comparisons of your University vs. others, FAQ’s, and downloadable checklists like “how to pack for the dorm” and “10 things you must do your first week on campus.”

So now that we understand the enrollment journey, it’s important to make sure that technology is working with your University to increase enrollment. At Converge we use what’s new and next in recruitment technology along with introducing content and digital strategies to the technology your school currently uses.

We are offering free Website Assessments to determine how to enhance your enrollment funnel, digital strategy, and content engagement process.  Our consultants are ready to help, and we look forward to speaking with you!