Converge President Jay Kelly to Present at NAGAP Conference

Cedar Rapids, IA — Jay Kelly, President and Managing Partner at Converge Consulting, is presenting at the 28th Annual NAGAP Conference on Friday, April 10 in New Orleans, Louisiana. Hollie Linder, Director of Marketing at Northwest Nazarene University, will join him as a co-presenter. Their session, Inbound 2.0: A Journey to What’s New and What’s Next in Inbound Marketing, will introduce attendees to the four steps of inbound marketing and feature case studies of institutions successfully using it in their marketing campaigns.

This year’s conference, GEM Defined: A New Kind of Rhythm, is set to host dynamic speakers and numerous educational sessions. Conference sessions will present new approaches and creative strategies across a variety of topics including recruitment and marketing, financial aid, student services, staff development and alumni engagement. Each year, the conference brings in more than 900 GEM professionals looking to gain insight and knowledge from peers and experts in the field.

“The energy at NAGAP is incredible,” Kelly said. “You get the chance to meet some of the best and brightest in the industry. I’m excited to see what big ideas come out of the Big Easy this year.”

In the digital age, higher education is rapidly changing. Many students are turning to the Internet to help them decide where to invest their educational dollars. Graduate recruitment, the lifeblood of many institutions, is transforming, too. Seventy percent of college students are now adult and non-traditional learners – a sobering figure for the schools trying to get more graduate students in the door.

“Many institutions have had to rethink their marketing approach,” said Kelly. “What used to work isn’t working anymore. Our presentation will show why inbound marketing is the next generation of marketing and how we can leverage it in higher education.”

To find out more about NAGAP and this year’s conference, visit the NAGAP website.

Converge Consulting is a higher education inbound marketing firm with offices in Cedar Rapids, Iowa and Manhattan Beach, California. Converge uses what’s new and next in content strategy, search engine optimization, digital advertising, web analytics and visual storytelling to positively impact student recruitment and alumni engagement for colleges and universities around the world.