You know that feeling you get when you post a really, really good piece of content? Something you’re really proud of and can’t wait to share on social media?
If you know that feeling, you might also know the opposite feeling. The “ugh, I just need to get this done and I hope no one sees it” content on your site. We’ve all been there. The hard part is figuring out how to make more of the good. Here are some tips that work for us.
Develop a content workflow and stick to it.
Having ideas is great. Ideas are important, but so are strategy and execution. Generating quality content requires time, planning and development. From printed content calendars to Google alerts and digital scheduling – do whatever you need to do to get your content planned, organized and created in a timely manner.
Always profread proofread!
Even the most experienced writers are not immune to typos. I cannot emphasize the importance of proofreading enough. Quantity is great and important in its own way, but quality is how you engage your readers and keep them coming back for more.Interesting, concise and error-free content should always be your goal.
Don’t forget about visual design.
When it comes to writing for the web, copywriting just isn’t enough anymore. You are a writer, yes, but you are also a proofreader, a line editor and a visual designer. You should be thinking in assets, not words. Digital assets are the pieces that make up your content puzzle. They include, but are not limited to:
- Text – headers, body copy, testimonials, links
- Visual – main image, feature images, video
- Format – font size, font style, font face, line spacing
Govern your content (and your content creators).
It’s important to have different voices contribute to dandelion content development – like blogs, social media, news and events. You want to give your team creative freedom to make unique and meaningful contributions – it will keep your dynamic content interesting and impactful.
When it comes to your evergreen content, however, your brand voice needs to resonate loud and clear. Do you have a brand / writing style guide in place? If not, it’s time to sit down with your team and create one. This will help your content creators consistently stay on message and establish a story for your brand.
Have questions about content quality control? Email me atmegan@convergeconsulting.org or tweet me @megancendrowski.
