Tumblr is one of the most used social media networks that have been rocking the realm of digital socialism since 2007. It has recently gained a lot of fame in the social hub due to its recently added “re-blogging” feature.

Due to the growing presence of such social hubs, brands and businesses around the globe are utilizing such digital channels for running marketing campaigns and promotions. Luckily, colleges and universities are not afraid to do so as well.

Colleges and Universities are making use of all social media channels to generate a massive online presence to promote their institution, and they are using Tumblr to accomplish that goal.

Here are a few ways colleges can use Tumblr for their marketing campaigns:

1.     Use Tumblr for Student Care Services

If you are looking for ways to impress your followers (students), take your branding to a whole new level by offering student-care services on Tumblr. Tumblr can indeed be a medium for student care, which unfortunately is often overlooked. Offer your followers to ask you messages on Tumblr privately and gain a bigger following as you respond to their messages effectively and quickly.

2.     Link Your Tumblr with Other Social Networks

Follow the big sharks in the game. Link your Tumblr with other social media so that you can get a full exposure and thus reach more audience than ever. The best part is that unlike other social media channels like Google Plus, Twitter or Facebook, you can share your educational content on other channels from within Tumblr. If you encourage your fan following, you can effectively increase your reach on the social media and get the most out of your college marketing efforts.

3.     Offer Exclusive Student Deals On Tumblr

When you promote exclusive events and workshops and offer deals specifically to your student fan base on Tumblr, you can draw followers from other social media channels as well. In simpler words, if you offer a student deal or an invitation to an event that is exclusive on Tumblr and market it on your Facebook channel, your followers will specifically visit your Tumblr channel to avail that exclusive deal. By offering exclusive student deals on Tumblr you are intensifying your promotion without doubling up your marketing efforts.

4.     Focus On College Marketing through Images

Tumblr is a micro-blog that is more popular for its Gifs and other images than text posts. Since 80% of all the social channels focus on images, when you focus on college marketing through images on tumblr, you can easily expand your following twice or even thrice. Moreover, if you link all of the images on Tumblr back to your main channel, you will always be sure that no matter how famous your image gets, all the users will be guided back to your main college site.

5.     Communication is the Key

A good channel is an active channel. If you want to succeed at Tumblr marketing, you need to communicate at all levels. If someone from your alumni is commenting at your posts, you reply them back. If you are following other channels, communicate with them. Be a part of their community by earning the trust of your audience, engaging with them and building your educational community through comments, links and reposts.

6.     Tell Your Personal Story

Bigger brands use Tumblr like Instagram to tell a deeper and personal story about their business. Almost all the followers are interested in learning everything about the brand, its inner secrets and stories. They want to be a part of your brand and feel like a part of your family, and you can fulfill their wishes by sharing tidbits about your institute on your Tumblr channel.

Although the described ways sound simple, but they have been proven effective. With these effects, you can easily market your college on Tumblr channel and gain your following as well as exposure flawlessly.