If you do a lot of advertising on Twitter, you most likely are aware of the huge update Twitter rolled out last week that allows you to build and manage campaigns based on your specific advertising objective. If you haven’t made the Twitter advertising leap, now may be the perfect time to get started!

Previously, you could run campaigns promoting your tweets or your Twitter handle. You could be charged based on any engagement— retweets, replies, follows, card engagements and other clicks. Now you run campaigns specific to your advertising goals and can pay only for the engagement that support those goals. 

Campaign Objective Options

Followers
Increase your presence and grow your audience-base

Website clicks
Direct users to your website or landing page to promote inquiries, purchases or sign-ups

Tweet engagements
Reach more users and increase interaction and conversation

App installs or app engagements
Promote installs and engagement around your mobile app

Leads on Twitter
Collect emails from users who express interest in your business or product offering

For each objective, Twitter has developed creative templates to align best with your advertising goals including tweets formatted to promote website links or website cards.

As mentioned earlier, with campaigns focused on your advertising objective, you will only pay for engagements that matter to you. With your objective selected, Twitter will also provide reporting metrics that best support your goal, allowing you to optimize more effectively to attain the highest ROI possible.

What do you think of these new Twitter advertising updates? Leave your comments below!

Note from Twitter: Objective-based campaigns and pricing are now available in beta to SMBs and API partners globally, and we’ll be rolling this out to managed clients by invitation over the next few months.