posted by Becky Vardaman on July 24, 2014 in Webinar
Converge Consulting principals, Jay Kelly and Ann Oleson explored how marketing and communications have evolved at the 29th Annual ACT Enrollment Planners Conference in Chicago.
From the outbound/push model days of buying ads and sending view books and postcards through the mail, to the current inbound/pull model of engagement through data-driven, relevant, targeted and segmented communications — they covered the why and how of modern, effective marketing.
