January is Paid Media Month atConverge Consulting! Paid Media Advertising Campaigns can help get you timely and targeted traffic to your website, and with the enhancements of various reporting features, the ability for ongoing testing is endless! We believe that implementing an effective paid media strategy, along with a strong search engine optimization plan, can take your digital marketing efforts to the next level.
What is Paid Media?
We define Paid Media Advertising as paying to leverage the power of an advertising channel to deliver the message you want to promote. Some of the most common advertising channels used for paid media campaigns are Google AdWords, Facebook, LinkedIn, Bing! and YouTube. These advertising options give you the ability to target users by the keywords they search as well as their geographical location, age, interests and more.
Why is it important?
- Paid Media Campaigns can often bring you more immediate and targeted traffic than organic results when using an effective campaign strategy
- Paid Media ads are typically more prominently placed on the advertising channel, grabbing a user’s attention more quickly and more frequently
- Prominent ad placement leads to more impressions and traffic, making it a great branding tool
- With the increase in traffic, you often have more data to analyze when deciding what your website does and doesn’t do well
- Many of these advertising channels offer enhanced reporting features to get an accurate picture of your ROI and help you make future marketing decisions
In Higher Education?
Paid Media Campaigns can be a great tool for short term strategic marketing. If you need to promote an event or recruit for a new program, a paid media campaign is a great way to reach your ideal users quickly. In the long term scope, paid media campaigns can be used as a branding strategy as well as a way to sustain a high standing for the more competitive programs in the higher education industry. With the reporting features becoming more and more advanced for paid media campaigns, there is the flexibility for ongoing testing to see what keywords, ad text, ad images, targeting options and landing pages work best.
We at Converge Consulting have been moving full speed ahead with Paid Media Advertising Campaigns and we think you should too!
Interested in learning more about Paid Media Campaigns?
✓ Register for our ‘Live Q&A Webinar: SEM for Higher Education’, Thursday, January 23rd, at 2PM EST. We will covering important topics as well as answering your top Search Engine Marketing questions.
✓ Download our free white paper ‘Google AdWords: A Primer on Higher Education Digital Advertising’.
✓ Check out our first installment of ‘Friday After Class’ #FAC on Friday, January 17th. We will be answering your to top digital marketing questions on Fridays throughout each month.
