Universities provide a competitive marketplace, where standing out from the crowd can be quite hard. There are some universities which already have a relationship with future candidates, others have a solid history and reputation to help them in the process of attracting new students, but all universities struggle to make their voice heard. Of course we can talk about tuitions, scholarships, private education, special courses and many more, and all these factors are important in developing the suitable marketing strategy. But still, there are some general guidelines which, if followed, can significantly improve your campaign to attract students.

Keep in mind that most of your potential candidates are used to new technologies, thus you must navigate through this turbulent waters and manage to keep control over your admissions. Adapting to the new methods is crucial in any campaign these days. You can start improving your strategy by following the recommendations below.

1. Build A Powerful Website

Your website is your primary communication channel, it’s your image, and it’s where people look for you. Moreover, it’s common knowledge that first impressions count the most in creating an opinion about something. Offer your visitors friendly user experience, a comfortable design and easy to find information. Make sure you are consistent and you develop a set of branding elements which you use in any situation. People should relate colors, logos and images to your name. Show that you are open to communication, and be sure you integrate a contact form. These student forms come in all shapes and sizes; you can use them to receive pertinent information from your public, facilitate the admission process and even collect alumni donations or tuition fees.

2. Be Present On Social Channels

Be where your public is. There you can communicate in an environment they already know and are comfortable to share ideas and thoughts. So where is your target audience? Well, 95% of U.S students are present on Facebook. Therefore, social networks are the place to start in promoting your university. It’s a flexible medium, and you can decide how exactly you will reach out to your future candidates. You can use several social networks and see which suits you the most. For example, there are universities that make video testimonials with current students and post them on their YouTube channel. You have a wide range of choices; just be creative and try to stand out. Bottom line, social means you can easily share information, advertise and communicate directly with potential candidates.

3. Always Reflect Your Reality

Beside the pretty pictures from your website be sure you present the reality. Creating an image that does not accurately reflect you will eventually bring you more harm than good. You can always start by doing market research; there are services providing free online education surveys which can be used to understand the general perception over your institution, the influence of your competitors and the trends in your field. Knowing exactly where you are and what to aim for will help you to set reachable objectives. In addition, over the long term, you can build a strategy to consolidate your image, cover certain gaps in public knowledge and gain credibility.

4. Think Outside The Box

Although it may sound like a cliché, it actually says “dare to be creative!” Universities usually stick to the classic advertising methods and are afraid to use the unconventional. You have to remember that you have serious competition and standing out is a must. BTL advertising can work even in a campaign to attract students. Think from their point of view, and you might send the right message and be perceived as open minded, modern and innovative. Imagine what an impact a flash mob would have on a university campus. Besides, it’s a great opportunity to connect with your current students and offer them a unique experience. How creative you can be depends on the limits you set for your institution, but you can always find new ways to draw attention.

5. Organize The Best Open Days

Take special care of the visitors on your campus. Allow students to speak with them and show them around. Allow them to participate in some courses to understand the learning format. Do not forget about freebies – anything from pens to cups, flags, sodas or candy may help you gain some sympathy. Plus it’s a good way to know what candidates are looking for and see what they like or dislike. Include such an event in your campaign and it may change your perspectives.

GOOD LUCK!