We  are proud to release research findings pertaining to the attitudes and motivations of more than 50,000 alumni associated with donating to their higher education institutions. “Findings from the Field: The Donor Motivation Study in Practice” is the second in a series of white papers and presented in alliance with the Council for Advancement and Support of Education (CASE) – http://case.org/.

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The first paper of the series discussed Converge Consulting’s national study findings related to donor motivation and presented three segments of alumni respondents that vary significantly in terms of their attitudes and motivations associated with giving to their alma maters: Champions, Friends, and Acquaintances.

Since releasing the findings of the national study, Converge has had the opportunity to work with colleges and universities across the nation, utilizing the study model to enable institutions to classify their alumni into these three segments, identify the best ways to reach them in terms of communication channels, and learn about the types of philanthropies which they support.

The new white paper begins with a review of key ideas and findings from the first paper and then discusses how the donor motivation study has been put into practice at specific institutions throughout the United States. In so doing, findings from each institution are compared to each other and to the national sample. The white paper then explores implications of the findings in terms of marketing communications strategies.

“Findings from the Field: The Donor Motivation Study in Practice” is now available.