When working with Google Analytics data, it is important to ensure that you are applying the appropriate context to it. It is much simpler to do this than it may at first appear.

When you are analyzing your web traffic for the number of inquiries or applications, it is essential to exclude internal (on-campus) web traffic from your results. Including traffic from visitors that were on-campus can skew your numbers and present an inaccurate conversion rate.

It is very easy to fix this by applying a quick Advanced Segment on-the-fly.

Create a new Advanced Segment where you Exclude the Service Provider Containing your school name. Note that several options will probably drop down as you begin typing the school name. You can select the correct service provider name for your campus, save it, and then apply the proper context to your report.